A Short Guide to Reputation Risk (Short Guides to Risk) - download pdf or read online
By Garry Honey
There are all types of difficulties linked to popularity danger. Many firms locate that it does not healthy smartly inside of operational threat; others fight to allocate accountability for it or to discover methods of reporting successfully. might be the largest challenge of all is that businesses frequently confuse popularity danger with popularity management...that is assuming they comprehend the concept that in any respect. Garry Honey's "A brief consultant to attractiveness possibility" bargains an answer to those difficulties in a concise and direct publication for board administrators and threat managers. utilizing a few easy versions, he: explains recognition threat; differentiates it from other kinds of danger; offers a sequence of instruments for deciding upon, measuring and coping with popularity chance; is helping you assign accountability for recognition hazard on your administration constitution; and, indicates the right way to combine it together with your organisation's process, your wider probability administration approach in addition to your compliance and governance buildings. acceptance hazard is a subject with relevance around the corporation, from probability managers to company communique managers, from compliance supervisor to HR Director. no matter what your curiosity within the topic, "A brief consultant to attractiveness hazard" presents a shorthand path to knowing the context and key positive factors of this topic.
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Extra info for A Short Guide to Reputation Risk (Short Guides to Risk)
The word is not yet in common usage across all departments in many organisations, although Investor Relations and Corporate Communications people generally have a good understanding. A stakeholder is ‘anyone who can affect or be affected by your organisation’ this covers a large number of types of connections from customers and employees to local councils and business neighbours. Stakeholders are ‘issue determined’ and are self defining for any specific issue. For example, if your company is building a new factory then a stakeholder for its construction will be the local authority planning department.
3). This approach is for a single stakeholder group on the basis of one set of questions. A second group worth considering are investors. 4). From these two examples it is clear that the seven reputation drivers provide a framework for identifying which issues are of particular significance to each stakeholder group. Armed with this knowledge any organisation can judge whether its performance meets, exceeds or falls short of stakeholder expectation for each of its key stakeholder groups. This is the first step towards measuring reputation risk.
This suggests that the list has resonance today and can be used as a starting point, providing it is tailored to different stakeholder audiences. A later approach to reputation risk driver analysis came from Dr. Arlo Brady and can be found in his book The Sustainability Effect – Rethinking Corporate Reputation in the 21st Century (2005). Dr. 4). 5 of his book, but it is a subtly different list from Fombrun’s. The Brady categories are designed to help identify the building blocks of a good reputation not to calculate a ranking against peers.
A Short Guide to Reputation Risk (Short Guides to Risk) by Garry Honey